Soom is a lifestyle brand inspired by Korean culture that reimagines coffee as a mindful ritual. In Korean, “soom” (숨) means breath, a powerful reminder to slow down, reflect, and reconnect with yourself amid the rush of daily life.
At Soom Café, we do not offer takeout.
Instead, we invite you to stay, awaken your senses, and savor each cup with intention.
Inspired by Korea’s deep connection between café culture and craftsmanship, Soom provides reflection cards with thoughtful prompts to encourage self-exploration. Every cup, plate, and utensil is created in collaboration with Korean artisans, each accompanied by a story card that deepens the experience.
The Soom experience extends beyond the café. We offer Soom Kits that include curated beans, brewing tools, a timer, and guided mindfulness rituals to recreate the slow coffee moment at home.
Even the menu is designed as a ticket,
a tangible memory to take with you.
The reflection cards you fill out can
also be brought home, making each
visit not just a moment but a lasting
part of your slow living journey.
Soom’s visual identity is rooted in the rhythm of breath, inhale and exhale, expressed through flowing logos,
symbols, and patterns.
Soom is not just a brand.
It is a philosophy of presence,
intention, and slowness.
