Storm King Art Center Rebranding is a comprehensive visual identity redesign project for Storm King Art Center, a renowned 500-acre outdoor sculpture museum in New York’s Hudson Valley. This rebranding effort captures the dynamic relationship between art and landscape, emphasizing clarity, openness, and bold minimalism. The project includes a new logo system, a responsive digital experience (web and mobile), promotional posters, and way-finding signage using weathered metal textures that blend with the natural environment. Print materials such as tickets, gallery zines, business cards, and shopping bags extend the brand into tactile, visitor-centered experiences, reflecting both the monumental scale of the artworks and the intimate connection visitors feel while exploring the grounds.
