A re-brand of Brooklyn Roasting Company, a Brooklyn-based coffee wholesaler and cafe chain. With a dated branding system and financial instability, the company is not very well known outside of Clinton Hill or the Navy Yards. This fresh look, with a “serious, not snobby” feel and a focus on sustainability, brings BRC up to the 21st century coffee standard expected from a $6.00 latte.
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www.jjfriel.nyc/brooklyn-roasting-company
