This Barbie rebranding project reinterprets the iconic doll with a fresh, contemporary perspective. Moving beyond its traditional image, the new identity embraces diversity, self-expression, and a bold, modern aesthetic. The design language blends nostalgic elements with forward-thinking visuals, creating a dynamic balance between past and present. Playful yet sophisticated, the rebrand expands Barbie’s world into a more inclusive and empowering space.
