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Wear It Out

Wear It Out Wear It Out Wear It Out Wear It Out
Fashion-forward people never try to wear the same thing and the stigma around wearing the same outfit is twice as fuelling in Genz’s. You know what else Gen Z's care about? Sustainability and standing up for what matters. So what can GDFT do? Simple. Challenge users to see how many new ways they can style that one hoodie that is on the verge of death. so we tackled it with different creative routes

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