Karigari, meaning craftsmanship in Hindi, is a fashion brand identity rooted in the rich traditions of Indian embroidery. Created as part of a semester-long fashion branding course, the project celebrates the storytelling power of patchwork.
The visual system incorporates traditional patterns, textures, and hand-sewn details while using Hindi typography, which adds an authentic, linguistic layer to the brand. Karigari honours the artistry of the handmade, blending heritage with contemporary design to create a brand that is both personal and timeless.
