Nike By You, Nike’s customization platform, has been loved by fans for giving them the freedom to create their own unique shoes. However, Nike By You is currently limited to footwear. This restriction prevents Nike from fully expanding on its core values of Body Positivity and Be Yourself.
To offer greater freedom and self-expression, Nike is launching a new project: Nike Tailor is designed to celebrate the diversity of all body types, embracing each individual’s unique form. Now, people can customize not only their shoes but also Nike apparel to perfectly fit their body shape and size.
