This brand is the intersection of four of my favorite hobbies: music, going out, my obsession with neon lights, and fashion. Projekt Neon is an innovative new fashion brand that would take the idea of wearable tech to a more cyberpunk techno music-filled future. Who needs augmented reality goggles when your clothes light up like the club lights? These new fashionistas would be the top of the industry and would hopefully usher in a new era of wearable tech for aesthetic over advancement. We would collaborate with musicians and festivals, host pop-up shows in and around major cities, and work with the music community to avoid a big tech brand association. Get ready to dance, show off, and become a part of the ever-mysterious Projekt Neon.
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www.jjfriel.nyc/projekt-neon
