During Prohibition, people got creative, hiding alcohol bottles in everyday objects to keep the drinks flowing. When people are prohibited from anything, they become really creative because they don't like being told what to do. Introducing "Jim Beam Prohibition", a non-alcoholic twist on history. We're reviving the spirit of the past, minus the booze, with packaging inspired by the secret hiding spots of Prohibition and the Western saloons that went out of business during the era. "Jim Beam Prohibition" is a nod to history while embracing today's sober-curious lifestyle.
