Nowadays is a nightclub, bar, and outdoor lounge space on Cooper Avenue in Queens. I’ve been going for years and have been a member of for a while. However, its graphic design leaves a lot, in my opinion, to be desired. The space is highly unique in many regards such as its large outdoor patio (a rarity in NYC), indoor lighting effects, and strict “no phones, no harassment, no entry policy” with safety officials and harm reduction resources throughout the space to allow everyone to feel comfortable and have a good time. I wanted to revitalize the branding to make it more unique and give a consistent feel throughout that could be used universally in both the venue and online.
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www.jjfriel.nyc/nowadays
