The focus of this project was on developing a brand identity for Walter, and after conducting thorough research, I decided to utilize the pixel style for the project. I leveraged software such as Aseprite and AfterEffects to create a motion piece that used an 8-bit game style to depict Walter's experience and brand history across four scenes. Every character and element in the scenes was directly related to the brand, and I incorporated 8-bit style sound effects and music to provide a cohesive and immersive experience for the viewer. Overall, the project successfully conveyed the essence of the brand in a visually engaging and nostalgic way.
