For the 2025 summer season, I’m creating a campaign for Hotel Les Roches Rouges, which opens its doors each summer and closes again in the fall. Inspired by sun-kissed skin, the campaign centers on tan lines left behind by objects—each mark a trace of a unique Riviera summer story. These tanned impressions become visual metaphors for moments, memories, and mementos collected under the Saint-Raphaël sun. Led by editorial design and expanding into a full campaign, the concept invites travelers to write their own summer chapter at Roches Rouges—authored by sunshine, sea, and the quiet rituals of the Riviera.
