We were tasked with creating a product and brand that represents something we are passionate about. I created ETCH, and it helps encouraged painters to complete their work when they no longer feel like they can do more. Etch sells paintbrushes with motivational quotes as an extra push to the artist.
The marble pattern is to promote the message of just like no two slabs of marble have the same design, so to, no two artists have the same styles, strengths, or weaknesses.
