The goal of this project is to redesign the user interface and user experience of HBO.com to align with user expectations and the premium reputation of the HBO brand. The current website presents several usability issues, including a confusing user flow and unclear navigation structure. Users often struggle to locate key content, such as information about specific movies or access to merchandise, which impacts overall engagement and satisfaction.
Additionally, the visual design of the existing site falls short of HBO’s established aesthetic standards. As a leading entertainment brand known for high production value and immersive storytelling, HBO’s online presence must reflect the same level of polish and sophistication.
