Corallo II is a cozy, family-style Italian restaurant tucked in the heart of Soho, NYC. Known for its handmade pasta, wood-fired pizza, and fresh seafood, the food here is crafted with care—and the brand identity needed to reflect that same hands-on warmth. For this rebrand, I leaned into a playful, hand-drawn approach: from custom hand-drawn type inspired by the feel of pizza dough to illustrations that echo the charm of a bustling Italian kitchen. A bright, sun-drenched palette transports diners straight to a seaside summer in southern Italy—where the seafood is fresh, the air is salty, and every meal feels like a celebration. The result is a joyful, vibrant identity that wraps the Corallo II experience in warmth, flavor, and a splash of sunshine.
