The Westminster Dog Show is one of the most prestigious and longest-running dog shows in the world. Traditionally, the event
has catered to industry insiders—trainers, breeders, and handlers. For this rebrand, I unleashed a playful approach, designing a
series of unique dog heads inspired by the 300+ breeds featured
at Westminster—all brought to life using only the colors dogs can actually see. This rebrand spices things up by inviting a broader audience: dog lovers who may not know the intricacies of breed standards but simply love the joy that dogs bring. The design bursts with energy, capturing the playful, unpredictable, and celebratory spirit of dogs—like a confetti explosion of wagging tails and boundless enthusiasm.
