This is an Audible rebranding project that reimagines Audible as a warm and
friendly audio brand, inspired by the bee, a small but powerful messenger of sound. To move away from the platform’s previously rigid and heavy image, the new identity adopts a bright yellow palette, a rounded logo, and a custom bee character. Abstract shapes visually express sound waves and vibrations, creating a playful and flexible brand experience. This project aims to position Audible not just as an audiobook platform, but as an audio companion always by your side.
