This project is a rebranding of il laboratorio del gelato, a New York-based gelato brand known for its high-quality products made using traditional Italian methods. The brand is especially loved for its innovative flavor combinations and the use of fresh, seasonal ingredients.
My design approach focuses on blending the classic charm of Italian gelato with a modern, experimental spirit. Using playful illustrations and a vibrant visual language, I reimagined the brand to highlight its creative essence. The slogan, “Experimenting for the love of flavor,” captures the brand’s philosophy and inspires a visual identity rooted in joyful curiosity and craftsmanship.
