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The Guggenheim Museum

The Guggenheim Museum The Guggenheim Museum The Guggenheim Museum The Guggenheim Museum The Guggenheim Museum
This is my rebranding project for the Guggenheim Museum. I was inspired by the museum’s iconic spiral architecture and reflected this through a circular layout system across the visual identity. To emphasize the museum’s bold and timeless presence, I chose to use a strictly black-and-white color palette. This minimal approach enhances the architectural concept and creates a strong, modern impression while preserving the elegance of the space.

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