DELTA ORIGIN is a typography-driven rebranding project celebrating Delta Air Lines’ 100th anniversary. Founded in 1925 in the Mississippi Delta as an agricultural aviation company, Delta takes its name from this very region, where land, water, and sky converge. This typeface is inspired by the natural forces of erosion and deposition that shape the Mississippi Delta, visually reflecting Delta’s history and ongoing transformation. Customized from Morris Sans, the typeface evolves through 13 organic stages of transformation, symbolizing the brand’s continuous innovation and adaptation.
