Delacorte Theatre Rebranding
This project is a comprehensive visual identity redesign for Delacorte Theatre in Central Park, timed with its 2025 reopening after a major renovation. Centered around the theatre’s iconic “Free Shakespeare in the Park” tradition, the system includes a custom typeface, bold color palette inspired by stage lighting and New York’s vibrant cultural energy, and branded applications like tickets, signage, posters, and staff materials. The identity reflects both the historical legacy and contemporary evolution of outdoor theatre in NYC.
