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Koronet Pizza

Koronet Pizza Koronet Pizza Koronet Pizza Koronet Pizza
Koronet Pizza is a pizza shop located on the Upper West Side, famous for its 20-inch jumbo slices. The shop is popular with Columbia University students, so for the rebrand, I wanted to add an edge to the pizza’s design. The type you see is all hand-drawn to create more authenticity. For the different applications, I intentionally made the text spill over to reinforce the idea of a jumbo slice.

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