This project develops the packaging and visual identity for Anchor Gin by Albany Distilling Company, translating its artisanal heritage into a refined design language. The design is split into a premium and a contemporary line to engage a broader, cross-generational audience. The modern line draws from the East River, using a cut-out silhouette to evoke place, while the premium line is inspired by juniper, reinterpreting the anchor through a botanical motif. Featuring custom illustrations developed for the brand.
