Zest is a new sparkling water brand that aims to stand out through a unique brand identity and innovative packaging design. The project's objective was to develop a brand visual system, including the product name, logo, can design, and packaging visualization, that aligns with the brand's tone of voice. The brand wanted to convey a relaxed, energetic attitude towards life, while remaining modern and design-oriented, so it would instantly catch consumers' attention on supermarket shelves or in convenience stores.
