Created the visual identity for Alejandro Aravena’s MoMA exhibition. Inspired by his innovative ’Half House’ concept, I integrated this idea into the design of three custom typefaces. Each font shares a cohesive structure while featuring subtle differences, reflecting the balance of uniformity and individuality present in his architectural work. To honor Aravena’s dedication to creating practical and meaningful housing for his home country, Chile, I selected a color palette inspired by the vibrant and earthy tones of South America, reinforcing the cultural context of the identity.
