In many parts of the world, children drink soda instead of water because it’s cheaper and easier to find.
Clear Coke asked a simple question: if Coca-Cola is everywhere, why isn’t water?
By removing the concentrate, the same Coca-Cola distribution system delivered clean drinking water instead of soda. No new factories. No new infrastructure.
To encourage kids to drink more, every bottle became part of a game. Labels turned into football armbands, caps revealed sports facts, and hidden tickets offered access to Liga MX matches.
Clear Coke.
Same system. Clearer choice.
