This campaign reimagines Balenciaga by using the idea of reflection as self-surveillance. It uses mirrors as a way to show how people always look at and judge themselves. The installation asks
people to stand in front of a one-way mirror interface that tracks their gaze and creates a "selfcriticism log" in the form of a receipt. This log includes things like an appearance scan, a body comparison, and overthinking, all for free. The project critiques modern anxiety about identity,
appearance, and social perception by showing these invisible psychological costs as a transactional system. This fits with Balenciaga's bold and confrontational visual style.
