A conceptual experiential design system for Nike’s National Day of Play, centered on bold, modular building-block graphics that capture the energy and spontaneity of childhood play. The project explores how a cohesive visual identity can scale across advertising and on-site touchpoints to create an inclusive, high-energy NYC event that celebrates community and the right to play.
The Day of Play system I've created explores creating a gender neutral space and branding system for an inclusive event for children.
