Untie is a fashion brand that challenges traditional gender stereotypes through symbolic design. The concept centers on the ribbon, often perceived as feminine, and reimagines it as a neutral string once untied. This transformation represents the idea that identity is not fixed, and everyone exists beyond imposed labels. Through this visual language, Untie promotes equality, fluidity, and freedom of self-expression. The brand uses design as a tool to question norms and create a more inclusive perspective on fashion.
