People hate rain, and it is hard to go out with a dog for a walk when it is raining.
Arc’teryx introduces waterproof gear for dogs, helping people take their dogs for walks on rainy days. Every dog should have at least one walk a day. Reframing rainy weather as a joyful experience.
On social media, dog owners post their walks in the rain with #RainCantStopMe, showing that bad weather is not an excuse.
