Packaging design for Altearcation, a bottled celebrity tears brand based on famous pop culture feuds. The brand highlights the outrageous and unforgettable antics from celebrity feuds in troublesome two-packs of tears.
Each label represents the celebrity and their memorable moments and quotes
during the feud. Including music video stills, single/album covers, and press
photos. The holographic treatment of the bold type is also reminiscent of the
reflectiveness of tears/water.
