Conceptual branding and packaging for musician Laila’s debut album Gap Year, adapting K-pop design standards for a Western release.
Beyond the physical CD, the box includes exclusive photocards, postcards, sticker sheets, individual stickers, a branded notebook, collectible buttons, and a custom keychain—positioning the project as both a music release and a collectible product for her fans. The design features a bold bright pink color palette paired with Y2K-inspired graphic elements, reflecting the energy of the music and the artist’s personal style while also making an effort to blend Western pop aesthetics with the highly collectible culture of K-pop album design.
