Goodluck is a custom, hand-sketched and digitized typeface composed entirely of lowercase characters. Built on circular forms, it features slab serifs and distinctive glyphs, including a double-story ‘g,’ and uniquely styled ‘t’ and ‘f.’ The design is further characterized by wide proportions in letters such as ‘w,’ ‘m,’ and ‘n,’ and thinner letters such as 'l' and i'.