SOLAIRE is a music festival identity imagined for the otherworldly landscape of Salar de Uyuni. Through the curation of artists and playlists, I designed a festival that lives within the vast, reflective salt flats of Bolivia. The music is meant to feel transcendent shifting between color, atmosphere, and nature mirroring the environment itself. The visual identity reflects the salt flat's changing, mirror-like qualities, emphasizing reflection, movement, and scale, and framing the festival as an intimate, once-in-a-lifetime experience set in a truly magical space
