My project focuses on developing a brand identity system for the Brooklyn Film Festival. Instead of treating it as a single event, the project reimagines BFF as a contemporary cultural brand rooted in Brooklyn’s creative energy.
The branding explores how the festival can visually communicate its personality—urban, artistic, independent, and community-driven—through a cohesive visual language. This includes designing a logo, typography, color system, and key visual elements.
The goal is to create a brand identity that is recognizable, flexible, and meaningful, positioning BFF as a modern and culturally relevant film institution.
