Vesper is a Gothic Bar which is a branding project that reimagines the bar as an immersive visual and atmospheric experience.
Drawing from gothic ornament, dark luxury, and metallic materiality, the project develops a cohesive identity system across logo design, menus, coasters, playing cards, and spatial applications. The goal was to create a brand world that feels dramatic, refined, and emotionally charged, transforming the bar into a space where graphic identity and atmosphere become inseparable.