This project is a visual identity design for a young and affordable eyewear brand, Lumea.
The brand is built around the concept of light and clarity, aiming to provide simple, comfortable, and accessible vision for everyday life. Bright yellow lines are used as the core visual language, representing paths of light and guiding vision across the brand system. The overall design is minimal and restrained, creating a clean, modern, and design-driven identity within an affordable positioning.
