AJ Hackett Bungy Rebrand is a visual identity redesign for one of the world’s most iconic adventure tourism brands.
The project rethinks bungy jumping not only as an extreme sport, but as a complete emotional experience
— from anticipation and fear to release and exhilaration. Through typography, motion, and a flexible graphic system inspired by tension, gravity, and rebound, the rebrand aims to capture the physical and psychological intensity of the jump while bringing a more contemporary and cohesive visual language to
the brand.
