Synthesis is a branding project that merges environmental conservation with the immersive potential of the metaverse. Framed as a gamified system, the brand encourages users to take real-world sustainable actions like recycling or biking that can be scanned and translated into points to upgrade and enrich their personal environment within the metaverse. As part of the design process, I experimented with generative AI tools like MidJourney to explore visual languages for virtual ecosystems, blending organic forms with futuristic aesthetics.
