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Michaels of Brooklyn

Michaels of Brooklyn Michaels of Brooklyn Michaels of Brooklyn Michaels of Brooklyn Michaels of Brooklyn Michaels of Brooklyn
While researching the market, I came across this product and became interested in redesigning it. The existing branding felt inconsistent, with multiple systems mixed together. The packaging also contained too much information in a limited space, making it difficult to read. This project focuses on simplifying the design and creating a clearer and more cohesive brand identity.

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