This is a branding project for Between Us — a music festival.
The festival traces an emotional journey through intimate love, vulnerability, and the evolving rhythm of R&B. Its soundscape spans centuries: from the soulful grooves of 20th‑century classic R&B to the refined emotions of its 21st‑century evolution. Artists like New Edition (with their warm farewells), Nelly’s tender grooves, and the modern intimacy of 6LACK, Lucky Daye, and Masego come together to portray love’s most private moments and fragile confessions.
The branding captures this contrast between warmth and vulnerability — translating the music’s emotional depth into visual language across identity, typography, color, and festival touchpoints.
