BoDeGallery is a conceptual branding project that reimagines the classic NYC corner store as a dual-purpose cultural space—a bodega by day and an art gallery by night. Rooted in the nostalgia of traditional bodegas and the vibrancy of New York’s creative scene, the brand merges community, art, and everyday culture.
The visual identity contrasts the familiar with the contemporary by using two distinct typefaces—one evoking a vintage, utilitarian feel, the other sleek and modern. The project includes a custom wordmark, posters, merchandise, signage, and a website design, all showcasing the space’s unique transformation from local shop to creative hub.
