Today's reality is that most of our money and resources are being spent on commodities instead of necessities. We have lost perception of the difference between the two. This campaign features a series of thought provoking comparisons illustrated in a simple and approachable way that can be understood by everyone; it is an attempt to raise awareness on the consumption patterns that have become a routine in our lives. To change them a massive cultural overhaul is required. This is just a start.
