Client: Paula Scher
SVA Design Workshop
Gothic Cabinet Craft is a local furniture store chain with a focus on wood furniture finished to your specifications. The logo and brand redesign took wood finishes quite literally by using the stained wood as an indicator of different store areas. The logo directly references the store name ‘Gothic’ while merging modern in with a secondary logo.
Typeset in Fette Fraktur
and Avenir Light.
