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Identity for The Pit

Identity for The Pit Identity for The Pit Identity for The Pit Identity for The Pit Identity for The Pit Identity for The Pit
The Peoples Improv Theatre is an award winning training center and comedy theatre based in New York City. I designed the identity with the idea of placing the letters of the name on an actual pit inspired by their underground venues. The finished mark even ended up looking like a smile. Big Yes for concept!

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