The campaign tackles the issue of malaria - an illness spread by mosquito bites that kills almost a million people every year. The idea is to focused on a common tradition that many Sub-Saharan Africans share: body painting, and partner with OFF! spray, an insect-repellent brand, to create a special body paint infused with active mosquito repellant. By doing so, a traditional ritual can become an actual defense mechanisms that protect people in Africa from the risk of deadly disease.
