The internet and social media has birthed a new breed: sad girls. Not the kind of sad girls that hide in their rooms, embarrassed of their over-sensitivity, but the kind of sad girls that step out into the daylight confidently wearing their teary-eyed gaze. The sad (party) girl is sarcastic, witty and self deprecating; she lives off of the warm comfort of being sad. They’re everywhere. This brand represents
a current zeitgeist characterized by explorations of the female identity, fueled by the abundance of situations that make us feel sadness: breakups, self-worth and just generally feeling misunderstood.
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