In 2012 the Neon Museum Boneyard opened. The nearly two-acre campus includes an outdoor exhibition space, known as the Boneyard, which features more than 200 signs, only seven of which are restored.
Day and night tours are available.
This rebrand embodies two elements of the museum: the pastel colors of the desert sky through all times of day, and the neon signs themselves. In the brand collateral, neon orange accents are used alongside a pastel-like gradient palette to highlight these elements. Under ultraviolet light, the neon glows in the dark, illustrating the museum’s one of a kind night tour experience.
