BIRCHBOX is a New York City-based online monthly subscription service that sends its subscribers a box of four to five selected samples of makeup, or other beauty related products. To preserve the idea of sending different products (curated or not) in a box, I decided to create a world made out of cubes (or boxes!). A logo animation should showcase the trademark the company sells, which is that one box can bring about a whole lot of things, and a box means more than just a box if it is made out of the things we love.
