Domino Recording Company is a British independent record label. Recent high profile releases from Anna Calvi, Franz Ferdinand, Arctic Monkeys, and The Kills have only acted as a catalyst to this, and Domino is now one of the longest running and most successful independent record labels in the UK.
Domino released a wide range of artists with various genres, from rock to electronic to alternative. It is then appropriate to not label Domino with a certain character, and make it monochromatic as a system to unify the wide spectrum of genre.
With its diversity, I decided to make the whole system to go back to the roots of music: sound. Sound itself is 'a vibration that propagates as a typically audible mechanical wave of pressure and displacement, through a medium such as air or water'.
Hence, I made audio waveform as the inspiration of the whole branding system. Waveforms are always moving, upwards and downwards, symbolizing the dynamic quality and the urban creative energy of the record label. The label could could be both loud and quite, bold and nuanced, contemporary and classical.
